The Sunny D Parents Advisory Group is a group of ten to fifteen parents specially recruited to help us, the new team at Sunny D, make sure that the changes we make to Sunny D are ones which matter to mums and dads.

The Group meets about four times per year and has two primary functions:

1. To review plans presented to them and provide insights so that these can be improved or adapted
2. Collect views, opinions and insights from parents in the wider community as to how Sunny D could better achieve its aim of helping parents do the best for their families

We have taken the Group to the heart of our business and we pay attention to what they say. In its first six months Group members had spoken to around 1200 mums and dads in their local area and made recommendations to us at Sunny D about ingredients, labelling, marketing and even helped us with our new product ideas.

The parents in the Group have been recruited because they are natural networkers. This means at Sunny D we can take into account the view and opinions of any many parents as possible and from all over the UK.

If you would like to receive news and updates from the Sunny D Parents Advisory Group, please sign-up.

The Parents Advisory Group still needs mums or dads to represent the North East and North West. If you are interested in applying to join the Sunny D Parents Advisory Group to represent these areas, either download the PDF form and post it freepost to Freepost, Sunny D, or download the Word version and email it to apply@parentsadvisorygroup.co.uk